Hopscotch: Be bold to stop Child Abuse

• Style Frames

• Narrative Storytelling

• Duration: 60 seconds

 

Nowadays, stay-at-home orders left even more of domestic violence victims trapped with their abusers. This public service announcement for National Domestic Abuse Hotline uses the classic children's game, Hopscotch, to remind viewers that there are kids out there who need their help.

• Process

  • Inspiration

    Chalk doodles by kids on the ground.

  • Early Ideation

    Initially, it began with colorful illustrations.

  • Final Storyboard

    Final look combines realistic textures with illustrations.

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Annihilation